Kylie Jenner expands cosmetic line, launches ‘Kyshadow Palette’

Kylie Jenner is ready to dominate with her brand new product “Kyshadow Palette.” The reality star has been teasing people on her new cosmetic venture, and finally, she’s revealed her very own eye shadow kit.

“I’ve been dreaming about this moment for so long,” Kylie wrote in her Kylie Cosmetics Instagram post. “I’m so excited to reveal my KYSHADOW palette.”

According to Kylie’s announcement, her bronze Kyshadow kit will launch on July 26 at 3 p.m. PST. She also told fans and interested buyers to anticipate the product on her official cosmetic site, kyliecosmetics.com.

Launching her new product line, the 18-year-old has been especially active online these days. Not only did she update fans on her Instagram, she also used her Kylie Jenner app, Snapchat and Twitter to personally promote Kyshadow palette.

The first Kyshadow palette is a collection of nine powder shadows which falls in the bronze colours. In a video Kylie released on her website, she emphasised how much she loves browns and bronze colours, which she claimed her fans can prove, based on her sported look for the past several months. She also explained why her first eyeshadow kit had to go with these shades, the palette she calls “The Bronze Palette.”

"I’ve been using it every day for the past five or six months. Every Snapchat and Instagram you’ve seen me in, I’ve been wearing this palette." Kylie revealed. "This palette is literally my baby."

Kylie Jenner’s lip kits had been so popular the makeup keeps selling out. With the release of “Kyshadow palette,” Kylie’s followers are very much expected to patronise the new product. In fact, Kylie’s posts in all her social media accounts are filled with people commenting about their excitement and asking where they can buy the product.

"All of the makeup artists who work with me know that I'm very specific about the browns that go on my eye, and I really feel like I perfected it with this palette," Kylie said.

It looks like the “Keeping Up with the Kardashians” star is really on her way to grow her cosmetic empire.