Liverpool's Mario Balotelli runs with the ball during their English Premier League soccer match against Tottenham Hotspur at White Hart Lane in London August 31, 2014.
Mario Balotelli's replica shirts have generated £50,000 worth of profits in a day, according to club CEO Ian Ayre REUTERS/Eddie Keogh

It is still premature to make conclusions as to how Mario Balotelli will impact Liverpool, on and off the pitch, but being able to generate £50,000 worth of profits, according to club CEO Ian Ayre, through his replica shirts in a day for the Merseyside outfit is more than a good start.

The striker has all the tools and skillset to become a great player, but has been marred by controversies wherever he may go.

Nevertheless, he seems to have settled well at Anfield, thus far, keeping himself out of the daily tabloids.

"Liverpool had success and opportunities to develop in the past & didn't take them. That won't happen again," said Ayre.

"Having the right people and trust allows the club to maximise signings like Balotelli, leading to 50k shirt sales."

The man who played an instrumental role in sealing the lucrative shirt sponsorship deal with Standard Chartered bragged that statistics related to the Reds' website indicate how they have grown as a brand.

"You can only measure success by the number of people you engage and satisfy," he added.

"Last month we saw 10m unique users and 100 million page views on the official website."

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