Lulemon Anti-Ball Crushing Pants For Men Gives Company 16% Growth in Same-Store Sales In Q4 2014

Unlike its yoga pants that have been criticised for being too revealing, Lulemon’s ABC pants for men is less controversial but more financially rewarding for the sportwear clothing brand. ABC stands for Anti-Ball Crushing.

Bloomberg reports that the trousers is responsible for a 16 percent growth in same-store sales in Q4 2014, according to Lulemon Chief Executive Officer Laurent Poldevin. The attraction of the pants is that it has been engineered to give the testicles breathing room as the man goes about his day performing his daily chores.

According to WebMD, tight pants (and trousers with no room for the scrotum to breathe) is one of the causes of male infertility. Health experts recommend men for men to use boxers instead of briefs, pointing out that the testes are located outside the body because it “were made to be out in the breeze,” said Celia Dominguez, reproductive endocrinologist at the Center for Reproductive Medicine of the Emory University School of Medicine.

Another expert, Dr Amos Grunebaum, director of clinical maternal-fetal medicine at the New York Hospital-Cornell Weill Medical College, recommends men to take of their pants (and undies too) when at home. He explains, “It will not only help reduce testes temperature, but it might also turn her on.”

The offer of room “for the family jewels to breathe” is made possible with its use of sweat-wicking Warpstreme fabric. A user who reviewed the Lulemon ABC pants gave it three stars for still being snug in the thighs and crotch, while another reviewer gave it a higher five stars for hugging the male anatomy in the right places, while being breathable, flexible, stylish and versatile.

Lulemon’s early success in its foray into men’s clothing when it opened its first men’s store in November 2014 in New York has made the company plan more expansion by opening more stores. Lulemon now offers more male apparel that men could wear to the gym, travelling and office, which are classified into sweat, post-sweat and no-sweat categories.

The room for growth, it seems, applies not only to specific and sensitive spots for men’s pants, but also for Lulemon’s clothing business.

To contact the writer, email: v.hernandez@ibtimes.com.au