Malaysian Airlines Kills 'Bucket List' Contest Title
At last, Malaysia Airlines has put a stop to its bizarre "ultimate bucket list" contest name, as it was dubbed "macabre."
Last week, it had announced that it would distribute 12 return economy airfares to Malaysia, Australia and New Zealand customers, through a drive called "My Ultimate Bucket List."
The winner was entitled to get a free economy-class ticket or iPads. Customers had to tell Malaysian Airlines which destinations were on their "must-see bucket list after booking their flight," the airline's announcement had said.
However, after the tragic crashes of its planes, the contest was condemned by most of the public. Time called it "macabre," while Yahoo said it was "ill-conceived." A 'bucket list' would mean a "list of things that one has not done before but wants to do before dying", according to the dictionary.
Thankfully, the announcement has been taken off, leading only to a killed page.
Although the Airlines admitted that the title was "inappropriate," they said that it had earlier been approved as "it was themed around a common phrase that is used in both countries (Australia and New Zealand)."
It was strange that the Airlines did not seem to be aware about the name bringing back bad memories of the MH370's mysterious disappearance while flying from Kuala Lumpur to Beijing on March 8 with 239 passengers. In July, 298 were killed when MH17 flew over east Ukraine and was blasted by pro-Russians. So 537 people lost their lives in the Malaysian Airlines this year.
It has now announced that the "bucket" title has been dumped, but the competition is still alive, with "Win an iPad or Malaysia Airlines flight to Malaysia." It explains that the contestants should submit their "life's ultimate to-do list," though it removed the offensive title.
Earlier, the company posted on its Facebook that they were thankful to Australia for its feedback on the flight competition. "...With so many good opinions received, we're eternally grateful for all your effort & moral support that will allow us to offer only the best to regain your confidence in us."
However, MAS' woes are still mounting. Apart from the bucket list faux pas, Malaysia Airlines laid off 30 percent or 6,000 employees, and was bailed out by its government with $2 billion.