American actor Isaiah Mustafa who appeared in the popular Old Spice TV commercial, The Man Your Man Could Smell Like was in Australia for the launch of new Windows Phone from Microsoft late in October.

Mustafa's The Man Your Man Could Smell Like received more than 20 million hits on You Tube and has thousands of followers on Facebook and Twitter. Microsoft Australia heralds Mustafa as a "social media sensation."

"Overnight, I became one of the most hit on men on the internet, so it just shows you the power of social media. I never expected my life would change so quickly, but here I am Down Under for the launch of Windows Phone, soaking up the sun and 'surfing' with Aussie lifesavers," said Isaiah Mustafa.

The Old Spice commercial was so popular on the intertnert that it was parodied by Sesame Street, with the puppet Grover serving as Isaiah's counterpart. The parody was also an instant hit on the internet, reaching more than a million views within weeks of its upload in the internet. (See full report here: Sesame Street Grover's Old Spice parody, a hit on the Internet)

Using Windows Phone, the only one with Internet Explorer Mobile to quickly surf the web , Isaiah Mustafa spends less time waiting and has more time for surfing the Bondi swell, while staying in touch with his social networks.

"I love this phone because it connects me to the people I care about most, with real time updates from the web and the status updates of my friends - I'm definitely looking forward to connecting with plenty of Aussies on my trip", concluded Mustafa.

Watch Isaiah's commercial for Old Spice, The Man Your Man Could Smell Like below: