Meet the Goog: “Moog” Inventor Celebrated in Google Doodle
Google literally created a noise around the world wide web yesterday, when it released its latest Google Doodle, the "Goog", a tribute to the inventor of the music synthesizer we know today, Robert Moog.
Google changes its homepage banner every now and then as a playful tribute to people or events. Like the other Doodles that went viral, the Goog was met with enthusiasm and glee from music geeks and non-geeks alike. The Goog was in celebration of inventor Moog's would-be 76th birthday on May 23.
Techno, electropop, and virtually any electronic sounds nowadays owe their existence to Moog, the brain (and ears) behind the technology that turned electrical currents to sound. Although synthesizers already existed during the 60s, it was Moog who transformed electronic music by inventing and producing a small keyboard synth that made the device easy to use.
This keyboard configuration was reflected in the Goog, with the Google letters spelled out across an interactive keyboard interface, whose knobs can be turned. The resulting sounds can be recorded in an aptly designed 8-track tape recorder. The recorded music can then be saved and shared, giving the doodle a viral character.
"At their best Google doodles are a bit like Dr. Moog's inventions. They operate at the nexus of art and technology and are seriously fun," Chief Doodler Ryan Germick told during a Rolling Stone interview. "If it wasn't for the geek genius of Dr. Moog, it would be a much less funky world."
Germick, who claims to be a fan of synth-savvy musicians like Prince, said he was thrilled to work in this project. Germick was the brainchild behind another successful "musical doodle", the guitar-based doodle tribute to Les Paul. Like the Goog, the guitar was playable and shareable.
And minutes after it appeared, several Goog recordings flew all over the internet.