The launch of the Surface Book placed Microsoft on the headlines. Some analysts think that Microsoft is finally getting its mojo back but Apple still stands in the company's way. According to recent information, Apple is finally realising its mobile enterprise ambitions in Japan as the market shifts.

Microsoft's Surface Book is running low on supply, thanks to high demand. According to the company, pre-orders for the device have sold out thanks to strong opening in the previous week. To further boost sales and demand, the Redmond-based giant is also encouraging customers to trade in their MacBooks. Orders that pushed through from Oct. 16 will not ship until December but Microsoft is offering around US$200 to US$300 (AU$145 to AU$218) for particular trade-ins.

MacBook owners who pass requirements can get as much as $300 (AU $218) reward. Microsoft did not clarify how long the promo will last but it is evidently a part of the company's latest initiative to encourage more customers to use and upgrade to Windows 10.

Furthermore, according to a report from CNET, Microsoft appears more intent to challenge Apple in the PC and laptop market as it embarks on a new campaign. Microsoft, HP, Lenovo, Dell and Intel teamed up on the new campaign.

However, even with Microsoft's brewing potential at bay, Apple is also making great strides in the mobile enterprise market. The company is now beginning to see shifts in the Japanese market, with more firms standardising iOS and iPads as their enterprise tablets.

A report from Architosh, major German CARD software developer, revealed that leading Japanese firms are choosing to standardise their enterprise mobile units with iOS while also deploying iPads. The changing interest over enterprise tablets comes at a cost both Microsoft and Google looking to gain a piece of the market as well.

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