"Loving your vagina, in a way, is not a sin," so says the new app Happy Playtime, which aims to remove the negative image of female self-pleasuring. Still under development, the mobile app will be in a form of a game, and will teach vagina owners masturbation techniques through a number of mini games.

Unlike men, women who masturbate often suffer the social stigma of being labelled a slut, and yet a large number of females do the deed in their private time. Even females talking about masturbation is considered taboo.

Age range in women masturbation

Some women also feel guilty and embarrassed when they try to seek sexual pleasure by themselves.

Women feel guilty when masturbating

These are exactly what the upcoming app wants to deal with.

Complete with a cute, baby-looking mascot that's actually a personification of the female private part, Happy Playtime is a pet project by Tina Gong who seeks to rebrand the concept of female masturbation from being too much of a serious topic to a light-hearted and fun subject.

Tina explained to Gamification that the HPT mascot has been created to rebrand the public's preconceived notions about masturbation.

She added that if players of the game can pick it up, play it, laugh at it, and share it with their friends, then the taboo surrounding the conversation about female masturbation is lifted. Hence, Tina conceived the idea of a comical character. With an adorable pink character fronting the game, masturbation is easier to discuss.

The game's approach to teaching females how to work their own privates to achieve satisfaction includes a quick demonstration of different masturbation techniques for each level. There will also be a freestyle portion in which the player performs the demonstrated techniques on the fleshy mascot.

Upon completion of each level, players are treated to a "fantastically funny and wacky climax."

The app is still in its early development stage, but it is expected to be completed in a few weeks.