Leading mobile affiliate network MobPartner just closed a $3.5 million first round from Alven Capital and Newfund. This funding will enable MobPartner to accelerate its international growth.

Founded in 2008, MobPartner is a pioneer in mobile affiliate marketing. MobPartner's platform allows advertisers to pay per a defined action such as sales (Cost per Sale), registration (Cost per Lead) or downloads (Cost per Download / Install).

This is particularly pertinent for in app advertising (iOS, Android and soon WP7). Mobile site or App publishers ("affiliates") are paid directly depending on their business performance.

To date, MobPartner deals with hundreds of advertisers and more than 100,000 affiliates worldwide, out of which the most successful earn tens of thousands of dollars per month. The platform has generated more than 2 million transactions since the launch , exclusively on mobile phones. These results establish MobPartner as a key player in the mobile marketing space.

For Vianney Settini, CEO of MobPartner, "the calibre of our investors shows that our initial decisions to create this new market were correct. This funding will allow us to accelerate on an international scale. On the one hand, we will consolidate our presence in Europe and North America and on the other hand, MobPartner will strengthen its presence in emerging markets: Asia, Africa, Latin America, where mobile phone is the main internet access mode."

Jeremy Uzan, investor at Alven Capital says: "We have been impressed by MobPartner's ambition and ability to roll-out its model across the five continents. The platform besides being robust in handling huge quantities of data is highly scalable and adaptable to the varied needs of both advertisers and affiliates. This has lead them to establish themselves as market leaders in this vibrant sector. This has established them as market leaders in this vibrant sector".

Charles-Antoine Morand, of Newfund, added: "On the web, performance marketing now represents a lion' share in advertising investments. Mobpartner's expertise will attract major brands and advertising agencies, looking for performance-based solutions on mobile phones."