We can call the dogfight between Motorola Droid RAZR HD and HTC One X+ as the race of marginal Android players for obvious reasons: the Android business sphere, despite its smartphone dominance, has so far spawned very few profitable actors.

To date, Motorola and HTC have not penetrated the sparsely populated league of prominent Android handsets, which only pushed out two brand names into consumer consciousness and the most overt is that of Samsung and followed by Google as the power behind every Galaxy phones that fought it out with the iPhone.

The new Motorola Droid is Google is taking more inroads into the hardware arena, pitting the Internet giant into a direct collision with Apple, once upon a time its close ally.

The One X+, on the other hand, is HTC's attempt to finally be recognised as key Android mobile phone maker. This new gadget, in fact, is an upgrade of the company's One series, which unfortunately fell short of market sales expectations.

Come the exciting fourth quarter of 2012, in which gadgets would compete for the priced attention of global consumers, will the fresh thrust coming from Motorola and HTC create dents in a market happily saturated by Apple and Samsung devices?

The One X+, which HTC said will hit global markets just in time for the holiday rush, has all the delightful features that would convince consumers to fork out some cash: Elegant polycarbonate casing with the front plating of Corning Gorilla glass and inside the shell a Tegra 1.7GHz multi-core processor for snappy operation of the Jelly Bean platform.

On many respects, the One X+ and the RAZR HD were almost at par: same face make-up (but the latter is tad sturdier on the rear due to its Kevlar protective back), same screen size at 4.7-inch, same brick heft and lightness and same storage room (almost, because HTC's is pushed beyond the 16GB mark, which the max space for RAZR HD).

The top memory for One X+ is 64GB with expansion capability of the same amount while that of the RAZR HD is 16 GB, as mentioned above, with additional card storage extension of 32GB.

Indeed, they should be enough to file away HD images that will be captured by the camera on One X+, which has a sensor of 8MP, again to be shared by the rear video and image shooter of the RAZR HD.

In terms of hardware and software attributions, the RAZR HD and One X+ will be on a level playing field and in fact will pack more muscle when compared to the bestselling and high-end Android handsets forged by Samsung.

So the crux of the matter is, will these superior specs matter to consumers who seem to be enthralled by the Apple-Android gadget dispute? The problem is, the spar appears limited to iPhone phones versus Samsung Galaxy handsets, leaving the impression that owning mobile phones beyond the two brands was somewhat uncool (to borrow a term used by a UK judge).

The latter proposition demonstrates the power of effective marketing. Apple has successfully convinced millions of people the world over that life is easier with the iPhone and Samsung followed suit by packaging the Galaxy handsets as the hip counter flow to the Apple onslaught.

And it was proven that many resented the Apple universe as shown by Samsung's present stature as the biggest smartphone vendor in the planet.

Now it remains to be seen if Android phones such as Motorola's RAZR HD and HTC's One X+ will threaten Samsung's envied supremacy on the ecosystem. Or they will simply pass by, with the brands again trapped on the dour realm of Android margins.