Movie ad for Justin Bieber's 3D's "Never Say Never' to Air on Glee in February
Paramount placed a 30-second spot on Glee for the Canadian teenage senation's concert documentary
It looks like there's really no more stopping with teenage sensation Justin Bieber's upcoming concert documentary, "Never Say Never" from hitting movie theaters on Valentine's Day. And the promotion of the much-awaited 3-D concert movie is expected to even get better as Paramount Pictures bought a 30-second spot during the post-Super Bowl edition of Fox's musical hit, Glee Season 2 on February 6.
Known for its millions of loyal teenage girls, Glee Season 2 is the best platform to promote Bieber's 3D concert and can offer far more teenage audience in millions than what it could have gained should it air on Super-Bowl.
The first episode of Glee Seaon 2 following the Super-Bowl is also featuring the teenage musical's cast with renditions of several songs from the catalogue of the Canadian Pop Star. Though not expected to appear in the flesh, Bieber himself is being planned to figure in the episode.
Released by Paramount label Insurge Pictures, 'Never Say Never' features the teenage sensation and is scheduled in theatres on February 11.