Network Ten Announces New ‘Wake Up’ Show From Former ‘Sunrise’ Producer

After a failed attempt in 2012, the Network Ten is taking a stab once more at a new morning show with "Wake Up." With the help of Adam Boland, former executive producer of "Sunrise" from rival Seven Network, Ten's new breakfast program will kick off later this 2013.

The channel's existing news presenters, Natarsha Belling and Natasha Exelby, will front the team, with former Australian Idol host James Mathison joining them.

Another former "Sunrise" presenter, Nuala Hafner, will join the new Ten program from Melbourne.

"We promised to be different and now we can deliver," Boland said. "This show will never go near a studio. It's an ambitious project, but one guaranteed to be fun."

Instead of filming inside a studio, as customary in every breakfast show ever aired, the upcoming programme will air from the Queenscliff Surf Life Saving Club in Manly, according to the Northern Star.

"There is something about a beach that just puts you in the right frame of mind," Boland continued. "I got this idea a few years ago when we did a Powderfinger concert on Sunrise.

"It was one of the most beautiful things we did on that show. I remember thinking if we ever had the chance to do another breakfast show it should be on the beach, and it just so happens we do have that chance."

Veering away from the "AM radio" of "Sunrise" and the "Today" show, "Wake Up" will be the "FM radio" counterpart of morning programmes. There will be heavy emphasis on social media and entertainment, and viewers can also expect concerts on the Manly Beach.

Boland added that he aims for the show's "looser" format to be controversial, saying that he believes his on-cam team will save the show.

"Chemistry is everything," he said. "We stumbled across something that to me was genuinely special. There were two girls (Belling and Exelby) we paired up by chance that together were dynamite. One is married, the other is single. One is a little bit conservative and the other is not.

"And they're mates; that's really important. You can't fake it on breakfast television."

As for Mathison, he is expected to add humour to the team.

The unusual format is perhaps the network's attempt to produce a show that is different from the disastrous "Breakfast" show that only lasted nine months in 2012.