New Apple iPhone 6s/iPhone 6s Plus subscription boldest move yet but shares continue to struggle

Apple's new iPhone 6s and iPhone 6s Plus offerings come with more than just new specs -- they will be on a subscription basis. Potentially considered as the boldest move yet, the new iPhone program can open more doors for Apple to manage customer reach and iPhone cycles. However, even with the new promises and product releases, the company may have failed to impress the rest of the market as its shares fell following its press event.

According to a report by Mashable, the new iPhone subscription program has considerable economic viability. Chris Taylor discusses further: "Do the math, and it's not hard to see why switching iPhone users to a subscription is a diabolically brilliant business plan. Let's say that, like me, you're on the "S" cycle and were planning to buy an iPhone 6S while re-upping your two-year carrier contract. That would set me back US$199 to US$399, depending on how much storage I want onboard."

Throw in Apple Care for free and an unlocked iPhone, the deal can be as good as it gets. Users may find it more advantageous to subscribe to Apple than previous arrangements. However, even with such promise on the table, not everyone seems impressed with Apple's new offerings. The company took hit just after it announced its range of new products. Previously, Apple shares were trading at 1 percent to US$112.81 [AU$161.17], just before Apple CEO Tim Cook wen on stage. Two hours after the event, shares fell to a close at US$110.15 [AU$157.37], which down by almost 2 percent.

The rise and fall emanated throughout the market. Investors continue to worry that Apple may be losing room for growth. There are also concerns whether its sales will suffer given China's current crisis. The announcements did little to appease the investors although if there is one thing that Apple has proven is that it has an uncanny knack to lure in customers with its upgrades. That remains to be seen in the upcoming weeks until the products hit store shelves officially.

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