The Carlton group takes another piss out of beer advertising in its latest Carlton Draught advertisement. The new ad is expected to be a hit and a psychological stimulus for consumers to keep Carlton as Australia's top-selling beer.

Carlton group marketing manager Vincent Ruiu said the slow motion ad was meant to present the very details of the beer. In fact, the slow version was a counterpoint to the Carlton Draught Big Ad. The new ad shows the smoothness of Carlton beer through slow motion shots of the beer being poured. In most ways, the ad was able to capture the relaxed state that beer drinkers feel while dancing, celebrating and even while receiving a hit.

The scenes were shot at a speed far from the normal 25 frames per second. All camera shots were at speeds between 500 and 9000 frames per second in order to match the tempo of the Puccini soundtrack. The scenes were shot in different pubs in Sydney.

Just like the Big Ad version, the slo-mo version is expected to be a big sensation online. The ads will be seen during AFL and NRL broadcasts on Friday. An outdoor and online campaign will support the launching of the slo-mo version.