Domain has launched Domain Chinese today, the first property magazine for the Sydney Chinese community that not only features listings, but also editorial content as well as statistics and tools for the property investor.

Domain Chinese is a free weekly magazine and properties featured in the magazine will have the opportunity to be featured on Chinatown.com.au, one of Australia's leading Chinese websites.

An online presence for Domain Chinese is currently being developed with a similar look to Domain.com.au and will be launched next year.

Domain Chinese will publish quarterly property awards and host an annual awards program with categories such as best project campaign award and best designed house award, to recognise the best examples of real estate marketing targeting the Sydney Chinese community.

Matt Siddons, Marketing Director, Real Estate, for Fairfax Marketplaces.

"Domain Chinese is an important addition to Domain's suite of print, web and mobile products. The ability to directly target Sydney's Chinese community is an exciting prospect for many of our real estate agent and vendor clients."

This is becoming a regular trend portals moving into the Asian (particularly Chinese) space. Maybe this is a prerequisite for a successful portal, making sure they market their agent's listings to Asia?

Business 2