Ronaldo Cristiano
Portugal's Cristiano Ronaldo (L) fights for the ball with Ghana's John Boye during their 2014 World Cup Group G soccer match at the Brasilia national stadium in Brasilia June 26, 2014. REUTERS/Ueslei Marcelino (BRAZIL - Tags: SOCCER SPORT WORLD CUP)
Portugal's Cristiano Ronaldo (L) fights for the ball with Ghana's John Boye during their 2014 World Cup Group G soccer match at the Brasilia national stadium in Brasilia June 26, 2014. REUTERS/Ueslei Marcelino (BRAZIL - Tags: SOCCER SPORT WORLD CUP)

A new senator from Clive Palmer's Palmer United Party, who once described Australian Prime Minister Tony Abbott as a psychotic politician, stirred Aussie radio listeners on Tuesday by listing two traits she wants from potential suitors.

He must "have heaps of cash ... and got to have a package between their legs," said newbie Senator Jackie Lambie, 43, who has been single for 11 years but is a mother of two. She made the remark over the Oversharing Express breakfast talk show on Hobart radio station Heart 107.3, hosted by Kim Napier and Dave Noonan.

She was initially asked about waxing her bikini line to which she admitted shaving her legs, bikini line and underarm, adding, "I can tell you what, you'd want to bring out that whipper snipper first."

The airwave flirting continued when a 22-year-old listener named Jamie called and said he would be happy to go out with the woman who is 20 years his senior. She asked about his financial state, to which Jamie replied he inherited a small fortune.

She then asked, "Are you well-hung?" to which he replied, "Hung like a donkey." The call ended with Lambie agreeing to go out on a breakfast date with Jamie who is two years younger than one of her children who is now 24.

With such hot topic, the interview became viral by mid-afternoon, resulting in the senator releasing a statement apologising to radio listeners who may have been offended by her comments with talk show hosts Kim and Dave.

She pointed out the light format of the breakfast talk show and the fact that she also tackled other important national issues such as the Palmer party saving the average Aussie family $3,000 a year because of the support it gave for the repeal of the carbon tax law initiated by Mr Abbott. Lambie lamented that comment wasn't given nationwide coverage as well as her "well-hung" requirement.

The senator from Tasmania is not the first to stir a controversy after a radio guesting. In June, Mr Abbott was caught on camera winking while talking to an elderly female radio caller who complained that the planned additional tax on the proposed federal budget would further make life difficult for Aussies. The woman revealed that to make ends meet, she had to work in a company that provides sex chat to subscribers, and many Australians thought the PM winked in response to that disclosure.

However, Mr Abbott insisted that his wink meant despite the controversial question the caller was asking, he was willing to reply.

These two incidents highlight the power of audio amid the various other methods of broadcasting that technology has brought to the world.

One such technology is the Software as a Service platform that allows straightforward upload or download of content, which major British broadcasters such as BBC use.

Providing BBC and other media companies the technology to broadcast their radio programmes over the air waves is the Audioboom Group PLC (LSE: BOOM.L), which offer apps, embeds and custom publisher solutions.

The London-based publicly listed company is known for its social media platform that audio producers use to record either live or from the studio, upload and share audio by syndication and social media sites such as Twitter and Facebook.

From the initial 19 channels during the platform's launch in March 2013, Audioboom currently has about 2,000 content channels, disclosed Rob Proctor, CEO of Audioboom, which so far has 2.5 million registered users and 12 to 13 million monthly active users across platforms.

Besides BBC, Audioboom's other clients include Sky Sports, Bauer, Absolute Radio, The Guardian, Universal, Aljazeera, Polydor, The Telegraph and Oxfam.

In Australia, Audioboom is rapidly expanding its clients which include Southern Cross Austereo - Australia's largest broadcaster - ABC, AFL and other big Australian sporting organisations and bodies.

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