Tourism New Zealand expects to increase revenue by ten times with low-cost airline Jetstar.

Jetstar has agreed to partner with the NZ government for a three-year campaign deal, in which Tourism NZ and the airline will each spend $1.5 million for traditional and online campaigns that will draw foreign visitors to the country.

Justin Watson, Tourism New Zealand general manager of marketing and communications, told the New Zealand Herald the organisation had a number of similar deals, which had been a new concept during the past 18 months.

Watson said a deal with private businesses brings out positive results because it is more effective and potential visitors enjoy more choices.

He added that NZ is confident that foreigners are aware of its tourist attractions, so Tourism NZ only has to ignite this interest and turn it into action.

"Bringing partners, say airlines, actually gets you closer to the decision point," Watson said, adding that both government and Jetstar are confident that their spending on advertisement would return tenfold.

Meanwhile, Jetstar Group chief executive Bruce Buchanan said the launch of Jetstar Japan in 2012 would take New Zealand closer to millions more of potential travelers.

Meanwhile, the first Jetstar flight with iPads on board left Auckland yesterday. With the device, the airline hoped to provide modern flight entertainment to its passengers for an extra amount of $10 to $15, depending on the duration of the flight. Buchanan said the iPad system would be fully deployed across the network by December, Herald reported.