One Direction's "Through the Dark" music video sneak-peek was shown on 1D Day, which was held on Nov. 23, 2013 at these times: 7pm GMT. 8pm CET. 4am JST. 6am AEDT. 11am PST.

After releasing a music video of their other single "Story of My Life" from their newest album "Midnight Memories," One Direction opted to give fans a glimpse of their latest music video for their other single - "Through the Dark", from the same album.

Check out the video below:

CREDIT: YouTube/frederik christensen

One Direction's "Through the Dark" music video is a black and white montage of past 1D concert shows, with snippets of their fans watching them. Some fans that are holding placards with messages for the band members are also featured. This video was made as a "thank you" to the millions of One Direction fans.

According to Chris Payne of Billboard, who made a track-by-track review of the One Direction album "Midnight Memories," the song "Through the Dark" is reminiscent of the songs played by the band Mumford and Sons.

"Here's another Mumford-sounding jam, driven by fast acoustic strumming and stampeding percussion. It's not as memorable as "Happily", but it's good enough to validate another trip into folk territory," wrote Payne on the Billboard Web site.

Here's a part of the lyrics from the song "Through the Dark" from AZLyrics:

"But don't burn out
Even if you scream and shout
It'll come back to you
And I'll be here for you

Oh I will carry you over fire and water for your love
And I will hold you closer
Hope your heart is strong enough
When the night is coming down on you
We will find a way through the dark"

One Direction's "Through the Dark" music video sneak-peek shown on 1D Day was a good strategic move to promote their newest single from their latest album "Midnight Memories". They were able to give their fans a first look at their latest music video while spending the day with them. All in all, it was a successful 1D Day for both the fans and the One Direction band members Louis Tomlinson, Zayn Malik, Liam Payne, Niall Horan and Harry Styles. One Direction's third and latest album "Midnight Memories" is out now in music stores. Below is a list of places where the "Midnight Memories" album can be purchased in the UK:

iTunes - Standard Version
iTunes - Deluxe Version
Amazon
Google Play
The Official Store
Asda
Tesco
Sainsbury's

Also, you can check out this 1D Day Best Bits video, which was recently uploaded on the official One Direction YouTube Channel:

CREDIT: YouTube/One Direction

*READ MORE:

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