A member of the media works on a staircase at the Rixos hotel during a power cut in Tripoli, Libya August 22, 2011.
A member of the media works on a staircase at the Rixos hotel during a power cut in Tripoli, Libya August 22, 2011. Reuters

Internet users across Britain do not want to switch on the adult content filter.

The man behind this idea was none other than David Cameron who thought to offer some help to the broadband users so that it becomes feasible to avoid adult material.

According to the most recent rule introduced in July 2013; broadband customers can now go for the option that would ban pornography from their homes.

In spite of that, reports suggest, most new British broadband users are opting out of "child friendly" filters.

Industry watchdog Ofcom states ‘less than one in seven households installed the feature.’

These filters are known to block pornographic Web sites along with the pages that promote self-harm or drug taking.

“According to a report by Daily Mirror; a year ago Prime Minister David Cameron announced the major UK internet service providers had agreed to offer "unavoidable choice" parental control filters, which block legal pornography and other adult subjects "by default". Last year a Daily Mirror investigation revealed that 25% of free wi-fi spots in the UK did not block streaming of pornographic websites.”

The New subscribers are offered to use the filter the moment they decide to sign-up, and must select to disable the parental control service.

Data suggests TalkTalk was the only company to get successful subscription from more than 10 percent viewers.

Every new subscriber to the ISPs were given the "unavoidable choice" option, only exception of Virgin Media as they presented the feature to 35 percent of customers.

Virgin Media clams their installation engineers mostly stayed reluctant to offer the filter.

Other two companies, BT and Sky came up with the filter services around end of 2013, whereas Talk Talk’s HomeSafe option is in the market since May 2011. Virgin Media launched its filter, Web Safe, in February 2014.

Tom Mockridge, Virgin Media's chief executive, explained "Ofcom's report clearly highlighted where Virgin Media has fallen short in meeting our original commitments. We take our responsibility to help families stay safe online very seriously and have taken immediate action to improve how we meet our commitments to government."