The Ultrabook market has been booming lately, especially with the release of Intel's Haswell processors. Makers like Sony and Asus are leading the way for more high-powered and high-performing laptops like ultrabooks. In the same way, Panasonic is betting on this industry with their latest AX3 Ultrabook.

More than just an ultrabook, Panasonic claims the new AX3 is the next-generation computing device. It is a convertible and it is as flexible as any user would like. Imagine a convertible ultrabook that can do yoga? AX3 takes versatility to a whole new level.

Panasonic recently announced their newest tablet or Ultrabook convertible product like called 'AX3 Series'. The AX3 follows a similar mechanism to the Lenovo Yoga. It can flex up to 360 degrees. Users have the choice of switching between an Ultrabook and a laptop.

Pricing will still need to disclose the pricing but they are generous enough to provide specific details about the upcoming products. Features include full HD IPS screen, premium durable magnesium alloy, Intel Haswell processor and exceptional battery life.

The company is gearing up for the high end market with their latest offering. Specifications for the Panasonic Ax3 include:

11.6-inch touchscreen IPS display with full-HD 1080p resolution

Intel ® Core TM i7-4500U processor (Haswell)

4GB RAM

128GB SSD

Weight is 1.14Kg

13 hours battery life

Black or silver options

Can endure 2.5 feet and weight of 100kg drop

Panasonic is popular for making Toughpads and Toughbooks. By making this light, thin and convertible, Panasonic stands to potentially gain extreme benefits.