PlayStation dominates Xbox, wins Black Friday 2015 sales

The age-old rivalry between the Sony’s PlayStation and Microsoft’s Xbox has been at its peak with the PS4 and Xbox One. With this year’s Black Friday sale, Xbox fans believed that the console will take the lead given its lineup of first-party titles and Xbox One bundles, but PlayStation managed to keep the top spot.

Game enthusiasts who followed the Black Friday deals this year may be surprised to know that the Xbox did not have a great day. According to data released by InfoScout, Sony started out the highly anticipated holiday shopping season with a bang. Retail performance tracker InfoScout has issued its combined estimate for gaming console sales and found an eight percent spike in consumer interest for Sony’s PlayStation.

The report also revealed that the major part of it was Xbox’s consumer mindshare. The report revealed that on an average day the share of Millennials likely to purchase PlayStation is 40 percent while the Xbox consumers purchase makes it to 39 percent. Last Friday, Millennials proved their love for Sony’s Playstation. With 48 percent sales on Black Friday, PlayStation dominated Xbox’s reported 32 percent sales, as well as other gaming consoles.

According to InfoScout’s data, which is based on the analysis of over 250,000 receipts, the Sony PlayStation was the best-selling console maker among all. Polygon also revealed that the PlayStation 4 was the top-selling item this Friday. The analysis of 150,000 receipts reported on mobile devices, the PS4 500GB “Uncharted” console bundle also secured higher position in Dollar Sales. This Friday, a slight change in preferences was also seen when middle-aged game buyers preferred Xbox over Nintendo and PlayStation. Still, PlayStation won overall among Millennials.

There are many reasons why PlayStation’s deals have taken over the Black Friday shopping season. One of its best deals is “The Uncharted: The Nathan Drake Collection,” which was listed over at the PlayStation Blog for US$349 (approx. AU$485). During the sale, its price tag was brought down to US$299 (approx. AU$416).

A large number of PS4 games including the most popular releases of the year were also available at discounted prices during the Thanksgiving and Black Friday season. Big discounts on PlayStation Plus memberships during Black Friday also played a key role in driving people to stores.

Those who have missed the Black Friday Deals 2015 can avail of other deals for Cyber Monday. Some newly released games like the “Assassin’s Creed Syndicate” Gold Edition, “Call of Duty: Black Ops III” Standard Edition for Xbox One, “Grand Theft Auto V” for the Playstation 4 console. Another game that’s sure to hit the sales today is “Fallout 4” for Xbox One and “Star Wars: Battlefront” Deluxe Edition is also a sure hit today. Those looking for Cyber Monday deals for handheld consoles like the Playstation Vita can find games such as “Norm9: War Commons” and “Sword Art Online: Lost Song.”

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