In the age of individual empowerment, collectivism is sadly on the decline and so is the Australian Labor Party, especially if it fails to heed the writings on the wall and implement the necessary changes.

This according to Prime Minister Julia Gillard as she outlined on Friday her response to the review issued by Labor Party leaders John Faulkner, Bob Carr and Steve Bracks, who noted of significant setbacks inflicted recently on social democrat groups not only in Australia but also in the United States and the United Kingdom.

As advances in technology gives more social muscles to the regular citizen, Ms Gillard said that irrelevance of the Labor movement will be prevented by responding quickly and timely to ever-changing political and social landscape.

Ms Gillard stressed that for the party to survive the onslaught of global and local upheavals, individual members must be given prominence, which is a departure from Labor's conventional emphasis on collective consensus.

For the upcoming national conference of the ruling party on December this year, the Prime Minister pressed on his party-mates that "we must also embrace choice and control within our political party ... not just collective action," as reported by the Sydney Morning Herald.

Amidst the recalibration required for a stronger party dynamics, Ms Gillard noted the importance of maintaining Labor's core agenda of creating an environment that fosters fair opportunity while at the same time championing for the tenets of collective action, solidarity and unionism.

"Australians want to make their own choices and control their own lives ... and in this age we need to pursue our historic mission while also embracing choice and creating ways to give individuals more control," Ms Gillard told his audience at the Old Parliament House in Canberra.

The Prime Minister delivered her speech as pressures on her tenure mounts amidst the series of the political letdowns that befell her government on its immigration policy, which was shot down by recent decision handed by the Australian High Court, and the threats coming from the Coalition and from within the Labor ranks.

Recent surveys showed that Opposition Leader Tony Abbott would handily win if elections were held today while former Prime Minister Kevin Rudd reportedly gains support from ALP leaders for a possible return to power; two spectres that experts said rattle Ms Gillard's grip on her position.

To ward off any suggestions of her weakening leadership, Ms Gillard has proposed deep overhauls on party mechanism that essentially call for aggressive recruitment and consolidation of more authority for the party chief, including a more secure tenure.

Ms Gillard declared that the Australian Labor Party is destined to withstand the test of time owing much to its track record of good governance and sound economic policies, while the other parties were trapped in philosophy of protests and mismanagements.