CALGARY, Alberta--(BUSINESS WIRE)--WS, a North American integrated advertising agency, welcomes the newest addition to their international team: rural marketing and communication specialist, thebrightside, in Australia.

The partnership combines regional client service and in-market intelligence, with the experience and access of an established multinational agency. As companies look for effectiveness and efficiency in their agencies of choice, WS has developed solid international relationships, creating the ultimate advantage for their clients.

“Expanding our network is just one of the ways we help our clients solve marketing challenges,” says Jeff Groeneveld, WS President. “Our goal is to increase marketing and sales efficiencies globally for our clients while delivering tremendous results.”

WS offers integrated advertising services in Insights and Analytics, Strategy, Creative, Digital, Content, PR, Media and Production. Clients include Arysta LifeScience/UPL OpenAg, Morris Industries, Elanco Canada Limited, Anuvia Plant Nutrients, VIVE Crop Protection, Cat Healthy, Federated Co-operatives Limited, and more.

thebrightside contributes over 17 years of experience in communications, marketing, sales, product management, and design, having worked with such clients as Arysta LifeScience/UPL OpenAg, FMC, and Hannaford Seed Treatment Specialists.

Since 2003, WS has positioned itself as a forward-thinking leader in the industry. With strategic alliances like this one, they have proven that they share their clients’ goals of global accessibility. Shared goals appealed to Katina Trout, owner at thebrightside.

“WS cares deeply about their clients, as I care about mine,” Trout says. “It’s important that any team thebrightside is part of consists of agencies that are like-minded.”

This collaborative vision drives both companies as they continue to do their best work for clients all over the world.

About WS

WS solves with soul by simplifying complex challenges and providing competitive marketing advantages to our clients. We apply data, experience, and intelligence to understand people and help them create meaningful connections with brands. WS has offices in Calgary, AB and Toronto, ON. Find us at simplyws.com and on Twitter at @simplyWS.

About thebrightside

thebrightside provides design and communication solutions for rural and regional businesses. We specialise in understanding our customer’s needs, communicating the value they offer, and connecting with their audience to drive successful brand results. thebrightside is based in regional Queensland. Find us at thebrightside.net.au.

Contacts

Stephanie Ostermann Director of Content WS 403-930-4907 sostermann@simplyws.com

Katina Trout Principal thebrightside +61-439-587-688 katina@thebrightside.net.au