• New research from Crock-Pot reveals that Aussies struggle with meal ideas on Wednesdays
  • MasterChef star, Poh Ling Yeow, creates exclusive recipe series to give Aussies easy alternatives

SYDNEY--(BUSINESS WIRE)--The hump day slump has crept into the kitchen, with Aussies feeling particularly stuck for cooking ideas on Wednesdays, according to new Crock-Pot research released today.

The research revealed that cooking inspiration does not strike on hump day, with nearly half (45 per cent) of Aussies on the hunt for an easy solution with a short cook time, and over a third (39 per cent) of those who lack inspiration finding Wednesday cooking to be a ‘mid-week dilemma’. Of those who do cook, 29% get most stuck for dinner inspiration on a Wednesday1.

With an increasing number of Aussies looking for quick and easy cooking solutions to overcome their bland mid-week meals, Australian celebrity chef and MasterChef Star Poh Ling Yeow has created an exclusive recipe series in partnership with Crock-Pot Express Crock to help Australians beat their mid-week meal dilemmas.

Aptly named #WednesdaysWithCrockPot, the campaign includes six exclusive new recipes from Poh, with one being released per week from today (12 June 2019).

Newly appointed Crock-Pot ambassador, Poh Ling Yeow, said, “I grew up with Crock-Pot in our home and my mum still has one, which can classify as vintage. It’s remarkable to see what a long way it has come. When I realised I could pressure cook, steam, sauté and more, all in the one pot, I fell in love with the appliance as it is both a time and space saver. One of its outstanding qualities is that it is fail safe - fabulous for beginners or challenged cooks to gain confidence and deliver consistent, quality meals.

“I want this new recipe series to provide inspiration for mid-week meal solutions and offer dishes that are quick and easy but also incredibly flavourful. It’s funny, everyone thinks I’m whipping up fancy dinners every night but I’m just like all busy Aussies who need most meals to be fuss free. My favourite thing about Crock-Pot is it keeps me eating healthily during those busy times when takeaway is really tempting - you can just bung everything in the one-pot, walk away and multitask like a boss! Who doesn’t love that? I’ve made sure there are recipes for the changing seasons and all stages of the day, so you get a great feel for how versatile this magic pot is. I hope everyone loves them as much as I do.”

Although on Wednesdays, Aussies get stuck for cooking ideas1, the research shows that they are also likely to look up a recipe, with nearly a third (29 per cent) of Aussies jumping online or digging out an old cook book.

When completely lacking meal inspiration, nearly half of the nation (42 per cent) default to getting a takeaway, followed by eating leftovers (33 per cent). When it comes to eating leftovers, males (28 per cent) are less likely to have leftovers than females (37 per cent).

Of all the generations, millennials struggle the most with home-cooked meals, with 53 per cent choosing takeaway as their go-to cooking solution. While those who have kids are more inclined to cook but also lack inspiration, especially from Wednesday onwards.

Commenting on Aussie’s cooking habits, Newell Brands’ Home Economist Jill Cooney, said, “It’s long been known that there is a growing trend of people looking for convenient and easy cooking solutions, as we become more time-poor. But who knew that hump day was actually real and had crept into our kitchens!

“Our new recipe series sets about to provide Aussies with the inspiration and easy convenient recipe solutions that they need to overcome their ‘mid-week meal dilemma’, while empowering them to spend more time out of the kitchen with family and friends.”

Along with the new recipe series, Crock-Pot® has the solution to help Australians beat mid-week meal time dilemmas with the Crock-Pot® Express Crock Multi-Cooker and the all-new extended assortment: the Crock-Pot® Express Crock XL Multi-Cooker. Both Express Crock Multi-Cookers revolutionise home cooking with their ability to cook any dish up to 70 per cent faster at the touch of a button, meaning less time in the kitchen and more time with friends and family. The convenient solution for the dreaded ‘mid-week meal dilemma’, the 12 in 1 multi-cooker can Pressure Cook, Slow Cook, Steam, Sauté and more so you can easily prepare any recipe, using one convenient appliance in no time without compromising the taste.

The Crock-Pot Express Crock Multi-Cooker is available from leading electrical specialists and department stores from $149. The Crock-Pot Express Crock XL Multi-Cooker is an extended assortment and larger version of the original, and retails from $199.95.

Visit www.crockpot.com for further information about the Express Crock range or to see the full range of Crock-Pot products. Or better yet, follow the hashtag #WednesdaysWithCrockPot on social media to get the weekly recipe updates and share your homemade recipe creations.

1Based on a ‘Monday – Thursday’ mid-week.

NOTES TO EDITORS

Research was commissioned in May 2019 and conducted by Colmar Brunton on behalf of Newell Brands. Sample collected n=1026.

About Crock-Pot®

Crock-Pot® is the original one-pot cooking solution. Launching in North America in 1971, Crock-Pot® has been trusted with meal times ever since. For over 40 years Crock-Pot® has led the way in electrical one-pot cooking as more and more people across the world embrace slow cooking as the convenient, cost-effective way to create hearty, flavoursome family meals. But that’s not all – Crock-Pot® slow & multi cookers are as comfortable with special occasions as they are with everyday tasks, ensuring your culinary creations are bursting with flavour as you entertain friends and family.

For further information about Crock-Pot® visit:

Website: www.crockpot.com

Instagram: @crockpotaunz

Facebook: @crockpotaunz

About the Crock-Pot® Express Crock Multi-Cooker

  • Versatile 12 in 1 Multi-Cooker including slow cook, fast (pressure) cook, sauté, steam. Cooks up to 70 per cent faster in pressure cook setting.
  • 7 pre-set meal functions for a variety of quick, healthy meals at the touch of a button including rice, yogurt or use manual pressure cook mode for full versatility. One-touch digital control.
  • Dishwasher safe 5.7 litre non-stick cooking pot.
  • Airtight locking lid stays locked until pressure is released for added safety 5.7L capacity.
  • Recipe book and quick start guide included so it can be used straight away.
  • Complete with steam rack and serving spoon.

About the Crock-Pot® Express Crock XL Multi-Cooker

  • The Crock-Pot Express Crock XL Multi-Cooker enables you to cook up to 70% faster than traditional cooking methods and lets you serve up to 12 people.
  • The 7.6L cooking pot is now the largest multi cooker in ANZ, made unique with its glass lid included for easy monitoring of non-pressure-cooked dishes, including slow cooking, boiling and streaming.
  • With an intuitive, easy to use control panel, with 7 one-touch and 8 cooking functions.
  • Includes an additional 3 cooking functions to the Crock-Pot Express Crock Multi-Cooker: Cooking functions include, Pressure cook, Brown/Sear, Sauté, Slow Cook, Simmer, Boil, Steam, Keep Warm.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. This press release and additional information about Newell Brands are available on the company’s website, www.newellbrands.com.

Contacts

Issued by BCW on behalf of Newell Brands, for media enquiries contact: Lauren McMillan, +61 434 482 932, Lauren.mcmillan@bcw-global.com

Ashleigh Vallance, + 61 406 599 225, Ashleigh.vallance@bcw-global.com