Cannabis Lifestyle Brand Civilized Announces An Industry First Offering with Strategic Re-launch
Civilized re-emerges as an educational, entertaining and engaging omni-channel cultural experience, curating an impactful, US-majority consumer audience that bridges cannabis, CBD and hemp with mainstream culture.
SAINT JOHN, New Brunswick--(BUSINESS WIRE)--Cannabis lifestyle brand Civilized Worldwide Inc. ("Civilized") today unveiled a new look and experience with the official re-launch of their brand platform, now found at www.LiveCivilized.com. The strategic brand evolution is taking on a critical industry first by bridging global cannabis culture with its mainstream counterparts. Civilized is now positioned to connect industry leaders and brands with curious consumers through a culturally immersive platform not yet seen in the industry.
Born from humble beginnings in 2015 out of New Brunswick, Canada, Civilized has grown to be a global presence as the first premium lifestyle platform to elevate the conversation and highlight modern cannabis culture.
“Today’s exciting announcement is a natural progression of the innovative Civilized brand offering,” said Terri MacDonald Riedle, Co-Founder and CEO. “Thanks in large part to our family of partners, shareholders, and loyal community members, we are overjoyed to be serving the millions of adults who choose to enjoy cannabis and CBD as part of a healthy, balanced lifestyle. We offer the cannabis industry a new omnichannel platform that is as multifaceted as the individuals and brands we seek to connect,” continued MacDonald Riedle.
Civilized re-launches with a focus on cultivating a culturally immersive experience that educates and entertains by featuring content, partners and thought-leaders from both inside and outside the broader cannabis, hemp and CBD industries.
“Civilized is the premier destination for canna-curious audiences to enjoy quality content and unique experiential partnerships,” said Tricia Vanderslice, President and CCO of Civilized. “The strategy behind the new platform experience provides the global cannabis and industrial hemp communities a forum to convene, entertain and educate with enhanced approachability and access to critical consumer audiences that stem beyond the dispensary,” added Vanderslice.
LiveCivilized.com is already showing signs of differentiation with strategic partnerships with mass market appeal. The platform is featuring brands that span luxury hemp wellness, CBD beauty, and even a mainstream virtual culinary experience platform, to name a few. The Civilized contributor roster includes experts in business and legal affairs, as well as sustainability and culinary arts.
“The environment is ripe for the new Civilized. With laws changing in various states, consumers are looking for content that answers their questions and fits their lifestyle. Civilized has been, and will continue to be, the only place to provide the best education, insight and de-stigmatization of cannabis and CBD for this community,” said Lyle Maul, CEO Pacsan Management Corp. “As an investor, almost from the very beginning, I’m happy to see Terri and Tricia’s vision come to life.”
About Civilized Worldwide Inc.
Founded in 2015, Civilized is the first premium lifestyle brand that embraces and highlights modern cannabis, CBD and hemp culture, reflecting the millions of motivated, productive adults who choose to enjoy cannabis, CBD and hemp as part of a healthy, balanced lifestyle. Reaching millions of canna-curious adults across North America and Europe each month, Civilized produces engaging content for and about people who enjoy cannabis responsibly. For more information, visit: www.livecivilized.com
ContactsMedia:
Deborah Kostroun deborah@zitopartners.com 201.403.8185
Amiee Watts amiee@zitopartners.com 973.615.1683