NEW YORK--(BUSINESS WIRE)--#SWJ--KP Sanghvi, the global licensee for Serena Williams Jewelry, is pleased to announce the international expansion of its Serena Williams Jewelry collection. Building upon its introduction in the United States this month, the brand will be vetting new global opportunities in additional markets.

Gautam Begani, COO of KP Sanghvi Jewelry stated, “It has been an absolute joy working with Serena and watching her inspire new fine jewelry collections that mirror her bold, yet playful, sense of style. We’re so excited about our new retail distribution with one of the largest specialty jewelers in the US. Our major next step is taking Serena’s diamond jewelry designs to a wider audience of her fans globally.”

Serena Williams added, “I love expressing myself through fashion. My diamond jewelry collection is a beautiful celebration of the strong women in my life and around the world. I’m so grateful for the opportunity for my designs to inspire people to love themselves, believe in themselves, and to bring a little sparkle and joy to special moments.”

The SWJ Collection focuses on three key design themes:

Unstoppable: Inspiring strength and resilience. This collection reflects Serena’s positive outlook on life, her determination, and the unstoppable resilience she embodies.

Believe, Be Great: Self-empowerment and individual expression. A reflection of Serena’s persona and the importance of believing in oneself to achieve one’s goals through words of affirmation like “queen,” “great,” “inspire,” and “loved.”

By My Side: A celebration of mothers, daughters, aunties, and grandmothers, and the love we share... inspired by Serena and her daughter.

Serena Williams Jewelry includes over 60 sparkling rings, necklaces, earrings, and bracelets set in gold and sterling silver accented with brilliant, natural diamonds. Prices range from $99 to $999 USD depending on the metal and carat weight.

View the entire collection at www.serenawilliamsjewelry.com and read more at https://www.jckonline.com/editorial-article/zales-serena-williams-jewelry/

ABOUT K.P. SANGHVI AND SERENA WILLIAMS JEWELRY

Under the personal design guidance and oversight of Serena Williams, all Serena Williams Jewelry is expertly crafted by KP Sanghvi, one of the largest vertically integrated diamond companies in the world. As the worldwide licensee of the SWJ brand and with over 50 years of experience working with jewelry brands across the globe, the Sanghvi family places social responsibility at the forefront of their company values, along with integrity and quality craftsmanship.

Contacts

Colette Sipperly Colette@atelierpr.com