Qantas (ASX: QAN) unit Jetstar has been named the first ever official airline partner of the Women's Tennis Association (WTA) and its tournaments across the Asia Pacific region until 2013.

WTA’s prominent female tennis players will join tennis fans in flying Jetstar to a number of the airlines' primary destinations to attend tournaments, including this week in Hobart and future events within Japan, China, Indonesia, Malaysia and Thailand.

Under the three year, multi-million dollar Asia Pacific tie-up, Jetstar team members and customers have the chance to ‘rub shoulders with elite women tennis players onboard,’ and win tickets to attend tournaments, Jetstar said on Tuesday.

"Jetstar's ongoing expansion in Asia, today’s dominant global aviation market, presented an incredible opportunity, and its strategic new partnership with the WTA gives great leverage to the Jetstar brand, a greater competitive proposition and regional relevance," JetstarGroup chief executive Bruce Buchanan said.

WTA Senior Vice President, Operations and Player Relations Peter Johnston said: "Our partnership with Jetstar is a perfect match for the WTA’s stars and our tournaments. We are extremely proud to welcome Jetstar as the first Official Airline Partner in the history of the Women’s Tennis Association."

The WTA is the world's leading professional sport for women with more than 2,200 players representing 96 nations at the WTA's 53 events and four Grand Slams in 33 countries.

The WTA events attract close to 5 million attendees annually to tournaments with millions more watching events globally on television networks, and following online and through social media.