The Queensland government is eyeing the possibility of using to its advantage the media mileage gained by the state, owing much to the devastations wrought by the back-to-back disasters of flood and cyclone in January.

Premier Anna Bligh called on the tourism industry to accelerate the promotion of Queensland as a likely destination for people on the lookout for a holiday and perhaps the sector could catch on the attention poured by the international media when the floods and cyclone Yasi were unleashing their wrath on the region.

Speaking at a benefit lunch held in Sydney on Thursday, Ms Bligh stressed on her audience that if anything was gained during the past disasters, it was the fact that the good traits of Queenslanders and in general, Australians, were highlighted at the height of the catastrophe.

The premier pointed out that "those sorts of stories that give you an incredible sense of hope when you see the resilience, the endurance and the incredible strength of the Australian people."

Ms Bligh said that the twin disasters had affected some 70 percent of Queensland 60 percent of its population, with about 21,000 homes destroyed and 6000 people displaced by the combined impacts of the floods and cyclone.

Yet the good thing about the whole episode, Ms Bligh noted, is that many Australians offered their time, self and resources to assist in the recovery and clean-up operations that had to be done when the smoke cleared up.

With rehabilitation efforts now underway, Ms Bligh said that tourism could greatly contribute in luring more visitors to the state despite the damages left behind by the disaster as she pointed out that numerous tourist destinations in Queensland were left largely untouched by the devastations such as Cairns and Whitsundays.

The state government has admitted that Queensland depends a lot on its tourism industry and in the process, Ms Bligh appealed on her audience to promote the state and "tell your friends, your clients, your customers, we'd love to see them for a holiday."