Reading into Apple iPhone 6s and iPhone 6s Plus demand potential: What the market is saying

Apple's much awaited press event took off the curtains on the much anticipated iPhone 6s and iPhone 6s Plus. This time, Apple is changing the pre-order scheme, allowing a two-week timeframe in 12 countries as opposed to the one week timeframe in 10 countries last year. As the marketing and sales paradigm for the iPhone changes, there are also high expectations on the company's performance including its position in China. What is the market saying about the iPhone offerings?

Apple's iPhone 6s and iPhone 6 Plus demand may be up by as much as 25 percent from the previous year's debut, according to Piper Jaffray‘s Gene Munster. The reasoning behind the increased expectations is Apple's inclusion of New Zealand and China in the initial distribution list. China, he added, can have considerable impact on Apple's performance. As Munster discussed: "We believe that China alone could offer a significant bump in pre-orders given that we believe it represents around 30 percent of iPhone sales. Second, as we’ve previously written, we believe phone leasing policies at some U.S. carriers that enable them to upgrade more frequently could have a few million unit tailwind in Dec-15 overall."

He added, "While we don’t expect to see the full few million in pre-orders, we do think the carrier policies could provide a slight benefit."

According to a website keeping track of iPhone 6s orders, the new Rose Gold color option seems to be a crowd favourite. However, it may still be too early to tell whether the iPhone 6s and iPhone 6s Plus will do well in the market. China is still facing a range of economic woes to generalise how Apple will do.

Consumers can expect every color in store shelves around Sept. 25 -- the original release. However, consumers may still have to check with their carriers. For instance, major U.S. carriers like Verizon may come at a later date. Australia is included in the initial distribution list but schedules may also depend on the network.

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