Business Tycoon Sir Richard Branson has found a complaint letter to an airline very entertaining. The Virgin Group founder, who also has an airline in his extensive repertoire of companies, posted passenger Arthur Hicks' open letter to LIAT airline on his blog, calling it "brilliant."

Hicks' letter to LIAT was published in April, but it's just now that its visibility soared after Branson posted it on his blog.

What sets his complaint apart from others and what makes it worthy of the attention of another airline boss is that it lacks the anger and rage that most other letters contain. All annoyance and frustration that Hicks might have felt during his flight have been carefully concealed with sarcasm, which allows readers to see the humour in the otherwise exasperating situation.

Branson isn't a stranger to receiving complaints. Back in late 2008, he got a similarly amusing letter from a passenger who detailed his unsatisfactory culinary experience on board one of Branson's Virgin Atlantic flights from Mumbai to London. It was once dubbed the "world's best complaint letter," and Branson agreed, even personally calling the customer to apologise and thank him for his letter.

"It is important to take customer feedback on board in order to improve - and also to be able to laugh at yourself," he wrote.

Branson then posted the letter, in which Hicks described how he felt "hugged" by most of the Caribbean people after the airline forced them to go through security checks six times.

"As a colleague said: 'I guess this is why LIAT is reputed to stand for Languishing in Airport Terminals!'" Branson continued.

"But seriously, making customer service key to your company will keep your employees motivated and your customers happy. This in turn ensures enduring loyalty, business success and a better experience for everyone."

Here is the letter in full:

Dear LIAT,

May I say how considerate it is of you to enable your passengers such an in-depth and thorough tour of the Caribbean.

Most other airlines I have travelled on would simply wish to take me from point A to B in rather a hurry. I was intrigued that we were allowed to stop at not a lowly one or two but a magnificent six airports yesterday. And who wants to fly on the same airplane the entire time? We got to change and refuel every step of the way!

I particularly enjoyed sampling the security scanners at each and every airport. I find it preposterous that people imagine them all to be the same. And as for being patted down by a variety of islanders, well, I feel as if I've been hugged by most of the Caribbean already.

I also found it unique that this was all done on "island time," because I do like to have time to absorb the atmosphere of the various departure lounges. As for our arrival, well, who wants to have to take a ferry at the end of all that flying anyway? I'm glad the boat was long gone by the time we arrived into Tortola last night - and that all those noisy bars and restaurants were closed.

So thank you, LIAT. I now truly understand why you are "The Caribbean Airline."

P.S. Keep the bag. I never liked it anyway.