Apr 26, 2014; Baltimore, MD, USA; Jon Jones puts his arms in the air after the UFC light heavy weight championship fight against Glover Texeira at Baltimore Arena. Jones retained the light heavy weight championship by defeating Teixeria.
Apr 26, 2014; Baltimore, MD, USA; Jon Jones puts his arms in the air after the UFC light heavy weight championship fight against Glover Texeira at Baltimore Arena. Jones retained the light heavy weight championship by defeating Teixeria. REUTERS

Ultimate Fighting Championship (UFC) top draws Jon Jones and Ronda Rousey inked their separate endorsement deals with shoe giant Reebok Tuesday. The said agreement is altogether a different deal than the 6-year pact between the UFC and Reebok to supply the uniform selections for its fighters as well as merchandise for the fans.

Light heavyweight champion Jones and women's undefeated bantamweight queen Rousey were tapped by Reebok to spearhead the campaign that will make the alliance between the two companies more publicly known. The financial details of the deals were kept under wraps but reports are saying that Rousey and Jones will join fellow UFC standouts Johny Hendricks and current lightweight champion Anthony Pettis as just some of the names to have agreed to an individual deal with the shoe and sportswear company.

"From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes," Rousey told Yahoo Sports. "The team is committed to helping push our sport forward and I am proud to be part of it. Reebok understands what tough fitness means for women and what women need for their fitness lifestyle."

Jones, on the other hand, is ecstatic to be a part of a new endorsement deal after the falling out with his previous tie-up with Nike. He said that he is proud to be a part of the company and is looking forward to the journey that they will have together. Reebok for its part was excited with working hand in hand with Dana White and company to take the UFC to greater heights. It understands that the signing of Jones and Rousey will be a positive reflection on their brand as such athletes are the epitome of fitness and athletic ability.

Jones and Rousey are currently preparing for their separate upcoming title defences and are headlining their own pay-per-view fights. The current light heavyweight champion is looking forward to finally settling the score with Daniel Cormier after having their fight delayed this year due to his ankle injury. Rousey is busy training for her bout with Cat Zingano at UFC 184 at Staples Centre, Los Angeles which she will co-headline with the middleweight title match between Chris Weidman and Vitor Belfort.