The royal baby of the Duke and Duchess of Cambridge is barely a day old but he's already creating a buzz in the media and PR world.

Before the young prince and newborn son of Prince William and Kate Middleton can open his eyes, billions of people around the world await his every move. Every news media outlet churn out articles about the royal baby every day in anticipation of his birth.

Now that the royal baby is born, he has numerous 'hashtags' on Twitter like #itsaboy and #royalbaby. Social media fans are in a frenzy searching for photos of the royal baby and finding out everything about him like the brand of clothing he wore at the hospital.

Whatever brand that is, that clothing company will reap the benefits in terms of revenues. The royal baby is a sure-fire hit to keep the magazine industry afloat for years to come.

When Prince William and wife, Kate, will announce the name of the royal baby, expect a lot of expectant mothers to want their unborn babies to have the same name.

What would it take for small and medium enterprises to have the same kind of publicity? Simone Marshall, publicity guru and director of Melbourne's Two Hands Agency gives must-try tips to create the same kind of buzz for growing businesses.

Bring product to the masses

Companies are advised to pitch their product or service to state newspapers or television programs to generate maximum exposure. Television programs in Australia like Today Tonight and A Current Affair have a large following.

Talk to shows' producers and find out who the best person is for sending a sample of your product along with relevant information. If a live product demonstration is possible, it would be a great opportunity for the business.

Send product to celebrities

Giving the product to celebrities as a gift will help the business gain publicity. Contact PR agents of celebrities based in Australia and push the product. This tactic works well for companies into fashion and beauty.

Follow celebrities on social media networks. Celebrities on Facebook, Twitter and Instagram always take pictures of products they love. If a celebrity posts a photo or message about the product, expect his or her followers and fans to see it. Fans who love their idols usually try to buy what their favourite celebrities love.

Organise an event

Arrange a local event to promote the product. Mr. Marshall suggested staging an event in a high foot traffic area in the city.

Here are some of the brands on Twitter that capitalised on the birth of the royal baby:

Hostess Snacks
Domino's
Coca-Cola