Samsung Galaxy S4 debuts this week and the tech world is all buzzed up on what to expect and what not to. But one thing is sure, according to Forbes, we'll get to see a new Android handset that aims to steal the thunder off Apple's iPhone.

The dilemma, the same report said, is not limited to Samsung because every competition out there is trying to best what Apple has already set. Samsung's case is simply amplified because it is the top Android vendor at the moment. In fact, the Galaxy smartphones are the only devices able to give Apple a good amount of scare.

This Samsung pattern, however, will soon change as Haydn Shaughnessy of Forbes believes that the Galaxy S4 represents a pivotal point for the South Korean tech giant. After the S4, "it will be the last time that they operate within the Apple mobile computing paradigm."

Samsung may not admit but its Galaxy product lines were created with the core purpose of toppling Apple's mobile device dominance. It has yet to happen as the iPhone maker remains the industry leader and the biggest money maker but its position is not as comfortable as it was a few years ago.

Samsung is breathing hard on Apple's neck and with the way the S3 and Galaxy Note 2 are performing so far, the company gained enough traction to establish its own mobile device signature.

The Galaxy maker, according to Mr Shaughnessy, is aiming to introduce a new lifestyle that centres on its products that showcase cutting-edge technology independent from the innovations earlier introduced by Apple.

Rene Ritchie of iMore warns that Apple has become predictable and therefore complacent, explaining that the iPhone iterations that consumers have seen in the past few years were bereft of revolutionary functions that Apple was known for.

Samsung is veering away from that pattern by trashing the perceived cage of simply trying to outdo what Apple has been cranking out.

"Samsung is probably taking its last steps in Apple's shadow. In 2014 it will transform the computing and online experience, in a way that is unique to its own vision. Critics who think it lacks vision need to think again," Mr Shaughnessy wrote.

Remember the flexible screen that Samsung displayed during the 2013 CES? Soon, it will become part of Galaxy smartphones that will make the handsets more durable.

Samsung is also relentlessly working on CPU that will allow for faster device processing without gulping too much battery juice. By next year, a near-perfect Exynos Octa 5 will likely see the light of the day, the Forbes story said. In fact, consumers may get a first taste of its prowess via the Galaxy Note 3 release later this year.

And Samsung is even attempting to create its own ecosystem by expanding the possibilities that come with its Tizen operating system, suggesting that in the near future the company will bolt away from its Android reliance.

The Galaxy S4 launch will bring about a new Samsung - gradually but definitely breaking away from the giant overcast of Apple's shadow, Mr Shaughnessy said.