Im Chan-soo gives lectures on Samsung job interviews at his private cram school in Busan, about 420 km (261 miles) southeast of Seoul October 28, 2013.

Samsung has shown the trend at recent times that it is all set to lead the smartphone industry all over the world. Now, according to reports, Samsung targets capturing Canada.

One third of the smartphone market in the world is claimed by Samsung since mid-2012. Gartner Inc. informs that the trend remains to be steady at 32.1 per cent in the November 2013 market share, IT Business Canada reports. Even though Samsung played the second fiddle to Apple in terms of market share, Apple seems to be losing it way at it has gone down to 12.1 per cent from 14.3 per cent.

The other top vendors in the world are Lenovo (5.1 per cent), LG Electronics (4.8 per cent) and Huawei (4.7 per cent). Over 250.2 million smartphones have already been sold in the third quarter of 2013. It was 171.6 million a year back.

Apple, on the other hand, remains to be the most popular choice in smartphones. However, Samsung is gradually climbing the ladder up as the second best in the country. Ipsos Reid's Mobil-ology conducted a study in August 2013, which shows that 33 per cent of Canadian users prefer Apple iPhone while Samsung is not far behind with 29 per cent Canadian users. Canada has seen Samsung tripling its market share in the country in the past couple of years as it was only 5 per cent in August 2011.

The patent battle between the smartphone giants seems to unending. While Apple demands $379.8 million from Samsung for stealing smartphone designs from the company violating 5 iPhone patents, Samsung insists that it should only pay $52.7 million. In 2012, more than $1 billion was awarded to Apple after the jury was convinced the Samsung copied its iPhone features like using fingers to zoom on screen.

Meanwhile, WA Today reports that Samsung lost to Apple on Thursday in an Australian court for bringing up evidence which could show that both the sides were involved in settlement talks. Samsung wished to show that Apple was in the middle of settlement talks with the company, which would have determined a fair royalty.