Sony became the king of the hill in the world of electronics and technology. The Japanese company popularised the Sony clock radio, Walkman, Xperia and Sony Entertainment system but now in a vulnerable position on holding technical superiority worldwide. How did Samsung overtake one of the biggest known brands in the world?

Drive to Change

Samsung is known as both a patient and an impatient company. The South Korean tech giant is certain to make any possible steps to raise quality level, superior features and functionality of their products and all things required to make products look better.

Competitive price point was the beginning of Samsung products and later gained potentiality in terms of premium and quality priced items to match other competitors in the market. Samsung's main difference from other brands is the line "you do them as well as or better than they do" which led to the increase popularity and flood of many Samsung products from electronics to appliances.

Quality, Design and Price

Samsung followed three specific factors which brought them as one of most powerful in technological innovation - quality, design and price. The company focused on pointing out needs of consumers and kept feeding what they want from variety of products without selling in such a high price.

For example, smartphones from Samsung come in different classes such as Galaxy S4 for high-end, Galaxy S3 mini as mid-range and Galaxy Y for the low-end. Everyone can enjoy the power of Android OS, and it enables them to access it based on their capability to purchase. Unlike with Sony, most Xperia devices are expensive due to premium materials always used in production, thus, increasing overall cost.

In order to redefine quality, Samsung added certain features to make their products resilient, and some of them have complete resistance to lots of hazards. Galaxy S line is protected by Corning Gorilla Glass against scratches to prevent damaging the display screen in everyday use, while the Galaxy X cover resists water, dust, shock and extreme temperatures for enthusiasts of outdoor adventures.

Never Letting Go of Momentum

Samsung invests a lot of money in research and development to keep its momentum in fulfilling innovation among their products and services. Most of these improvements no matter what they are, came from consumers' needs, desires and interests. It may be useless to some people, but certainly, many would like to have a device which can be unique in every little way.

Even Galaxy S4 failed to become a symbol of true innovation, it still made an important accomplishment that with continuous development, there is always a room for change, improvement and advancement.

Samsung is clearly going to have an interesting 20 more years of journey and that includes several challenges in sales records, criticisms, oppositions and legal cases. The company must avoid missing important details to prevent following downfalls of those who held the throne before as the king of the hill.