Rave reviews in Asia and Europe will power Samsung's Galaxy S3 to about 10 million units by the end of July, according to Samsung Mobile Division Chief Shin Jong-kyun on Monday.

Mr Shin issued the bold prediction as he introduced the new version of the smartphone, among the leading Samsung handsets that made the Asian company as one of Apple's fiercest rivals at the moment, to the South Korean market.

Following its high-profile launch in May, Mr Shin said the Galaxy S3 will reach 147 countries by the first month of the third quarter, with Samsung inking partnerships with 300 carriers around the world to carry the new device, which highlights face-recognition technology and voice-control function as among the features that could convince global iPhone fans to make the switch.

The S3 also sports larger screen and more powerful processor underneath its sleek shell that allows users to perform more tasks easily without compromising on the fun part, Samsung said.

With Android as its platform, early reviewers agreed that the new smartphone indeed carries enough teeth to cut through on the recognised iPhone 4S advantage.

The two mobile OS, experts said, boasts off ecosystems that enjoy the active participation of global developers from the world over, which presently resulted to about a million apps between the two platforms on ready access by international consumers.

While legal glitches were still being contested in the North American market, though no existing injunctions prevent Samsung from releasing the S3 in the United States, Mr Shin expressed confidence that his firm's new product will follow the way of its Samsung predecessors.

As of the end of March 2012, Samsung smartphones have outsold Apple's iPhone by at least a margin of 10 million units as the company shipped out more than 44 million units in the period, all of them considered as sold, according to data provided by tech market research firms.

And there were no signs that Galaxy S3 will perform any different as Mr Shin reported today that since its debut last month, "we're getting more positive reviews for Galaxy S3 than the previous Galaxy S1 and S2."

Obviously buoyed by the recent favourable legal decisions for Samsung, Mr Shin added that his sales target should be backed by data transmitted back by the companies' numerous operations from key markets, most notably of which coming emerging economies, where Samsung products, Mr Shin said, were "doing fairly well in emerging-economy markets."

"I think our second-quarter earnings will be better than the first quarter's, despite the difficult economic situation in Europe," the Samsung executive was quoted by Agence France Presse (AFP) as saying on Monday in Seoul.

Beyond its July sales target, Samsung aims to sell as many 200 million smartphones by the end of the current year to further cement the overall lead it snatch in the first quarter from Nokia, which was the king of all mobile phones prior to the March results.

The S3, Mr Shin said, would hopefully shore up Samsung's overall smartphones sales this year and in the process collect the sufficient numbers for the company to inch closer to the perceived dominant position of Apple.

The only hurdle that stands in the way, according to Samsung, is a snag on its global supply chain, attributed as the major cause of the slight delay on S3's American debut this month.

"Supply remains very tight due to strong demand and component shortages, but we expect overall supply conditions to improve from next week," Mr Shin told Reuters today.

Barring further issues, he reiterated that Samsung's mobile division is well on its way to surpass the $US3.6 billion profits it pocketed in the first quarter, which roughly made up more than 70 per cent of Samsung Group's total Q1 earnings, according to Reuters.