In its effort to reach out to the twenty somethings market group, Samsung (Korea's largest corporation and Apple Inc.'s toughest competetitor) launched an online Korean drama. The drama tackles the ups and downs of young broke jobseekers who were compelled to live together as housemates as each faces different challenges of seeking and landing themselves each of their dream jobs.

The online Korean drama primarily targets the youth who were passionate about their smartphones. As observed, youths were always holding their smartphones, anywhere, everywhere, clicking and viewing short video clips from different Web sites.

Samsung had put their best effort to come up with the Korean drama titled Infinite Power. The company outsourced a production studio to ensure production quality and had recruited K-Pop stars to capture the youth's full attention.

Boyband singer Im Seul-ong will play the role of the protagonist Sun-jae who had dreamt of landing a job at a multinational company. However, he had always failed. His housemates also find difficulties landing themselves their desired jobs. But opportunity may knock big time as their landlord creates a power generator that can run ad infinitum without fuel, and he needed fresh new ideas for this.

Samsung saw that this project can potentially capture the youth as they appeal to their need for a job, independence and new channels to express their innovative minds.

An insider from Samsung told The Wall Street Journal that Samsung had spent between 250 million ($233,100) and 500 million won. Samsung said that they had invested this much because it is confident that the company's 4 million total of Twitter followers, Facebook likes and YouTube interactions will never fail them.

Samsung's optimism is unwavering even if its previous independently-produced web television series, Love in Memory, failed to meet their expectations. Love in Memory was produced by the same studio hired to produce Infinite Power.

Love in Memory only obtained 600,000 views, far from the targeted 1 million mark.

"One could say we didn't really have a hit in our hands, but critics praised the production's quality," Park Sun-jae, an Apollo producer said.

Mr Park said that they were looking for a long-term mainstream success in four to five years.

(Credit: Samsung YouTube Page)