A sales assistant checks Samsung Electronics' Galaxy S5 smartphones at a shop in Seoul
IN PHOTO: A sales assistant checks Samsung Electronics' Galaxy S5 smartphones at a shop in Seoul July 29, 2014. South Korea's Samsung Electronics Co Ltd on Thursday reported a 24.6 percent fall in second-quarter operating profit, in line with guidance, due to disappointing returns from its smartphone business. Picture taken July 29, 2014. REUTERS/Kim Hong-Ji REUTERS/Kim Hong-Ji

The Korean powerhouse attempts to revive its sales path after a difficult year which has immensely affected its profitability, market share and stock price by reshuffling the leaders in its respective businesses. Mr. J.K. Shin, the current CEO for Samsung's Galaxy smartphone line, including the Galaxy S5, the Galaxy Note 4 plus a wide array of other smart devices might be replaced by co-CEO B.K.Yoo, who happens to lead the home appliance and television businesses of the company, PCWorld reports.

Shin was the one responsible for Samsung's popularity in the Android phone ecosystem. However, the significant under-performance of the S5 selling 40 percent lower than Galaxy S4's sales might cause the company to consider the change in leadership. Its market share also dropped from 33 percent to a low 25 percent.

According to CNET, the tech company has not revealed the actual sales of the Galaxy S5.But based on some claims, Samsung has sold 12 million S5 units in the first three months after its April release. The performance of the S5 is relatively low compared to the 16 million Galaxy S4 units sold during the same period. The company reported a 74 percent year after year drop in revenue in its mobile business during its last fiscal quarter. The company also expects that conditions might get worse due to the neck to neck battle in the smartphone arena.

The Samsung Galaxy S5 can be considered as one of the most advanced devices the company has produced and has received fairly impressive reviews. It was even designed to rival Apple's iPhone 6 and iPhone 6 Plus with its beauty and power. But as reported, the S5 is not selling very well contrary to company expectations.

Currently, the plan to oust the present mobile division chief still remains to be a mere speculation so it is unsafe to say whether Shin might be ditched permanently or might be moved to other line of business within the company. However, the rumour of a possible reshuffling and the company's pledge to manufacture fewer phones by 2015 might be signs of Samsung's urge to gain back on revenue and regain its top position.