Samsung on the Offensive, Unwraps Android, Windows Smartphones
What Samsung has been up to since losing its U.S. legal battle with Apple last week? It appears the tech giant is far from licking its wound, opting instead to push out two new gadgets that it hopes would soon eclipse the court room disappointments it just absorbed.
On Wednesday in Berlin, Samsung unpacked the new version of its hit smartphone-tablet Galaxy Note, which the company said will hit store shelves in Asia and Europe by late October, around the same time that Microsoft would have debuted its reengineered operating system now christened Windows 8.
And Samsung has a stake on that new platform too via the new handset Ativ S, which will be powered by Windows Phone 8, a mobile version of Windows 8 that has been largely designed by Microsoft to work seamlessly on three devices that currently dominate the tech world - PC, tablet and smartphone.
The new Note, Samsung said, expectedly upgraded on what the world had seen in the first edition, which to date has attracted more than 10 million buys around the world.
Samsung engineers stretched a bit the phablet's already large screen at 5.5 inches and decided to tweak component arrangements under the hood to further shrink its width, assuming almost the look and feel of Samsung's Galaxy S2 and S3 series.
The Note functions will be governed by the latest Android version from Google, which the internet giant nicknamed as the Jellybean, and its humming to be fuelled by a powerhouse quad-core processor.
Users, according to Samsung, will be delighted by the Note's crisp image and video rendering, thanks to the AMOLED technology employed by the company on each unit, while its stylus feature has been further improved to convince owners that jotting notes should be a breeze.
The same Berlin media briefing saw Samsung pulled a surprise with the Ativ S, effectively pre-empting the much anticipated Windows phone from Nokia, which anyway plans to out its new lines of WP8 smartphones by the first week of September.
As per reports by CNET on Wednesday, the Samsung Ativ S is a beauty and a beast, its looks not departing too much from the familiar aesthetic features of the company's Galaxy lines.
Inside, the unit has a Snapdragon dual-core processor with speeds that could top 1.5GHz and is supported by 1GB of RAM, with up to 32GB of storage capacity.
All the standard features of its Galaxy smartphone lines will be deployed on the Ativ S, with Samsung fully assuring that its power-juice should last long enough even for the most demanding owners.
Samsung has yet to issue specific pricing and launch date for the Ativ S though analysts expect the handset's full roll out to come shortly after Windows 8 should have been formally released, leaving its likely debut at around late October through early November.
In a blog post, Microsoft called Samsung's new Windows phone as "a seriously impressive opening salvo," for the new mobile platform.
"This is just the first in a big lineup of new hardware that's coming with Windows Phone 8," the software giant vowed.
As for the Galaxy Note upgrade, Samsung is expectedly upbeat on its prospects, with the company's mobile division chief, Shin Jong-kyun telling Reuters: "I am pretty confident it will even outsell its predecessor."
Both the Note and Ativ S are slated to be marketed in the United States, which is in line with Samsung's intent of keeping its product in the country despite efforts by Apple, buoyed by its recent legal victory, to drive Samsung devices out of the lucrative market.