Samsung Will Soldier On, May Even Reinvent its Gadgets
Samsung has vowed to fight Apple's efforts to shove its gadgets out of the United States following last week's jury verdict that labelled most of the South Korean tech giant's products as less innovative.
"We will take all necessary measures to ensure the availability of our products in the U.S. market," Samsung said in a statement on Tuesday shortly after Apple lodged a request before the San Jose, California court presided over by Judge Lucy Koh.
Obviously shored up by the favourable jury decision Friday last week, Apple asked the court to include eight Samsung handsets on the list of prohibited gadgets from the Asian tech titan.
Apple lawyers argued that the company's latest move represents its spirited aim "to address a portion of the immediate, ongoing irreparable harm that Apple is suffering."
Such 'suffering' has been recognised by the jury when it awarded Apple more than $1 billion for the damages that Samsung 'inflicted' on Apple yet it appears the company co-founded by Steve Jobs will not rest until its foremost nemesis (and business partner) is forced to withdraw its 'copycat' devices from the sight of American consumers.
Apple, in fact, has been working on the likelihood that Samsung's Android-powered smartphones and tablet computers will be eased out from key markets across the globe as shown by the ongoing legal cases between the two companies in at least nine countries.
Samsung, however, is not bent on running away from the fight as one unidentified company official told Agence France Presse (AFP) that technical adjustments were now underway to purge features of its products that the U.S. jury said were exclusively owned by Apple.
"As a last resort, we can think about workarounds," the Samsung executive was reported by AFP as saying on Wednesday.
The declaration should mean that present and upcoming Samsung devices will be devoid of functions and features that were akin to Apple's iPad and iPhone, which in turn triggered a rush on Samsung handset owners to dispose off their units as soon as possible.
USA Today has reported that following Apple's win last week American consumers now harbour fears that "Samsung smartphones may get inferior software updates and a degraded touch experience."
One of the features cited by the U.S. jury as representing Samsung's infringement of Apple's copyright is the touch mechanism of its handsets, which apparently Samsung now intends to tweak to keep its products circulating in the U.S. market and likely to ward off future legal troubles.
Apart from modification measures, analysts said Samsung could very well look on the possibility of migrating from Android to another platform in order to completely wiggle its way out of the legal mess it currently deals with.
The company could reengineer its Bada operating system or for a quicker fix it could forge a partnership with Microsoft since the software giant is on the verge of unleashing its new platform, the Windows 8, later this year.
The latter offers the more attractive alternative for Samsung, which experts said has been compelled to pour more attention and investment on efforts to develop its own platform or at least utilise one that is free of legal entanglements.
And such moves may just pay off soon enough, according to The Wall Street Journal, which pointed to an emerging trend of content providers favouring universal apps that can run on existing mobile platforms.
The scenario is not a distant reality at all, The WSJ said, with constant technological breakthroughs eternally supportive of better gadget components and speedier mobile networks in the years and decades ahead.
In the end, Samsung's scrambling today could lead the firm to a better stature in the future that is equally free of any hassles coming from its rivals.