Sarah Palin may have violated environmental guidelines in a new television show featuring her family and her home state Alaska. A leading conservationist said that the fomer US vice-presidential contender appears to have possibly violated the guidelines for fishing too close to brown bears.

Alaska Wildlife Alliance director John Toppenberg said scenes in an online trailer for the Sarah Palin's Alaska appeared to show Mrs. Palin violating the rules of Wolverine Creek on Big River Lake in Alaska, which is a popular sport fishing and bear-viewing destination.

"It's clear from the video that she violated the guidelines," Mr. Toppenberg said, as quoted by the UK paper Guardian.

On its website, Alaska Wildlife Alliance is described as "the only Alaska-based organization solely dedicated to the protection of Alaska's wildlife." It says that its mission is to the protection of Alaska's natural wildlife for its intrinsic value anf for the benefit of present and future generations.

But while its director may be critical of Sarah Palin, it turns out that Alaska Wildlife Alliance benefits from the sale of Palin's memoir Going Rouge. In a news release posted on its website, bookstore Green Apple donated 100% profit from the sale of 12 copies of Palin's book, totaling at $139.15 to Alaska Wildlife Alliance.

According to TLC, Sarah Palin's Alaska is "a new documentary series that takes viewers into the United States's 'final frontier' through the eyes of one of its most famous citizens, Sarah Palin." It will premiere tonight in the United States, at 9/8C on TLC.

Watch the trailer for Sarah Palin's Alaska below: