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Musician Cody Simpson and his girlfriend Gigi Hadid arrive at the 2014 Vanity Fair Oscars Party in West Hollywood, California March 2, 2014. Reuters/Danny Moloshok

Gigi Hadid has become the new face of Seafolly, one of Australia’s leading swimwear brands. Hadid, 19, also the new face of Maybelline has already become one of the most talked-about fresh names on the runway.

The deal was struck last November when Hadid was visiting Australia for the Melbourne Cup horse race. “A few styles are neoprene, so they kind of feel like wet suits, …and I felt like a Bond Girl in it” she revealed in the interview with Style.com. She also talked about tan lines and finding something that really fits well.

Hadid is shown sporting a variety of styles in the new campaign of the brand shot in the breathtaking beaches of Tulum, Mexico. In one of the looks, she is seen wearing a tropical-coloured printed bikini holding a Polaroid camera. In another photo, she is wearing a halter bikini. She is also photographed wearing two pieces in coral and navy nautical-themed swimwear.

The model expressed her excitement as she revealed her new role with the famous brand in her social media accounts. “AUS!! I’m so excited to be the new face of @seafollyaustralia this season! In stores soon xo #seafolly”, she posted on her Instagram account.

While the model expressed her excitement on her social media accounts, the brand’s reaction and statements regarding the new shoot were well-documented on the official website linking the new muse and the brand’s identity built around confidence, freedom and optimism.

The last few months have been really eventful for the new runway sensation. Hadid had her heart broken when she was rejected from the Victoria’s Secret show. But the disappointment was short-lived as she bagged the contract with Maybelline New York in January. Apart from the new laurels, she has been working with the global fashion giant Guess from a very early age. She also appeared for the brand’s Spring/Summer collection this year.

Daughter of Yolanda Foster of the “Real Housewives of Beverly Hills” fame, Hadid is currently dating Australian pop sensation Cody Simpson. Her Australia connection gets another boost as she becomes the face for Seafolly.

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