British singer Harry Styles from the band One Direction arrives to attend the presentation of the Burberry Autumn/Winter 2014 collection during London Fashion Week
British singer Harry Styles from the band One Direction arrives to attend the presentation of the Burberry Autumn/Winter 2014 collection during London Fashion Week February 17, 2014. REUTERS/Olivia REUTERS/Olivia

One Direction fans are going crazy as the hottest boy band has launched a very new version of their own scent on Wednesday. Singer Harry Styles took to YouTube to explain what their new perfume "That Moment" is all about. The curly haired cutie was dressed formally as he sits down comfortably to talk about their latest launch and girls just can't stop staring at his face!

The One Direction hottie is wearing a sexy black blazer with a stylish and ultra modern Alexander McQueen printed blue shirt inside. The "Midnight Memories" crooner looks stylish yet casual as he sits in a well-lit room to talk about the fragrance "That Moment." The 20-year-old gets into real good details about the chemistry of the perfume after he thanks his fans to make the perfume a success.

"That Moment" is a follow up of the One Direction's previous best-selling fragrance "Our Moment." So what is the difference between the two? How is the new "That Moment" sexier? Well, according to Harry Styles, the new fragrance has been infused with "pink grapefruit, jasmine, green apple, and violet." The boy sure knows a lot about the perfume industry? What do you think?

What's more? "That Moment" comes in a "swanky" pink bottle, according to Harry Styles. Clever colour choice for the bottle; don't you think? Considering the fact that most One Direction fans are girls from various age groups, pink bottle is definitely going to be a hit. What are your views?

The fans from various parts of the world are eagerly awaiting the launch of "The Moment" and the YouTube video already has good page views and comments to prove that. "Yay a new perfume!! Wonder how soon it'll be released...soon I hope!!," writes HP Fan Girl on YouTube page.

Harry Styles's ex-girlfriend Kendall Jenner will not miss Hazza more. All she needs to do is buy a bottle of "That Moment" and remember the moments she spent with Harry. Do you think Kendall will already have this bottle?

HoweverTwitterrati is also making some funny comments on how One Direction guys have changed nothing in the perfume bottle design and colour. "Only One Direction can copy their own perfume," writes Never Give Up on Twitter. Check the tweet below.

"Our Moment" "That Moment" Only One Direction would copy their own perfume #Vote1DUK #KCA pic.twitter.com/dmADf89SuX

— x NEVER GIVE UP x (@5SecsOf_Ziamx) February 27, 2014


Would you buy the new One Direction perfume? See Harry Styles talk to his fans below.

Source: Youtube.com/onedirection