Sesame Street head writer, Joseph Mazzarino said that he never thought that Sesame Street videos on Google's uploading site YouTube would become phenomenally popular on the Internet.

Two of the video uploads in Sesame Street YouTube channel received an overwheleming number of views since they were uploaded. The most recent upload is "I love My Hair" which had received 899,243 views as of posting time (See full report here: Sesame Street video 'love my hair' becomes a big hit on YouTube and Sesame Street Grover's Old Spice parody, a hit on the Internet).

The Sesame Street YouTube Channel has received 10,645,928 since joining YouTube four-years ago and their uploads had been viewed 146,647,675 times. It is the 11th Most Viewed in YouTube this month.

In an interview with NY Mag, Mazarino said he just hoped that children, the main audience of Sesame Street, would just see it.

"I was just hoping kids would see it, but I had no idea there'd be an adult response. My executive producer actually reminded me, 'We should have thought about this, because if you remember the day we shot it, all the African-American women who work on the show came down [to watch it].'"

"Everybody's kind of jaded about puppet stuff and we don't really run down to see a puppet unless it's standing next to Brad Pitt or something, but everyone came down to watch it, so we should have had an inkling that this would be big."

Sesame Street regularly takes to YouTube to test their latest creative ideas, and generate publicity for the show which becomes a succesful part of their campaign. It currently airs a new season.