Sony Corp. is introducing new TVs, gadgets and its next generation handheld the Sony PlayStation Vita at the Consumer Electronics Show in Las Vegas. The company is expected to reveal new content for its smart TVs at Sony's press event on Monday at CES. The company is also expected to heavily promote the PlayStation Vita for its upcoming U.S. and European release. The company will likely have some announcements for the Vita and even a hands-on demo for the participants. The PlayStation Vita was released in Japan in December and CES will give the company a chance to push the Vita before its U.S. debut.

Sony's executive deputy vice-president Kazuo Hirai told USA Today that Sony will bring new technologies to CES including tech that increases image stability and shake reduction in Sony's Handycams. Sony is also going to support the cloud with its hardware so users can connect with one ID and arrange their content through their Sony Xperia smartphones or their PlayStation portable devices. Sony will also have a lot of 3D TVs coming out this year with the company embarking on a joint venture with the Discovery Channel. Sony will continue to aggressively support 3D, according to Hirai.

Hirai also said that Sony will still support the disc-based medium. Even though sales are declining for Blu-ray discs, Sony thinks the medium is still viable for users who don't want to wait awhile to download Blu-ray movies or Blu-ray games for PlayStation 3 games. On the subject of smart TVs, Hirai said that Sony needs to be aggressive in cutting costs and bringing smart TVs with features that consumers will enjoy.

"Sony and the electronics industry as a whole need to deliver a simple message that really resonates with our customers that says, connecting your TV to the Internet really brings a new experience for customers," he said.

Hirai also touched briefly on Sony's plans in the smartphone market now that Sony bought out Ericsson's stake in the Sony Ericsson partnership. Sony will reveal a company name and other fundamentals after the company gets the necessary regulatory approvals.

Kazuo Hirai is widely seen as the next successor to current Sony CEO Howard Stringer. A recent report from Japanese business paper Nikkei, said that Hirai will replace Stringer as CEO in April. Sony denied the report on Saturday saying it had made no official announcement or decision.