Stephanie Seymour stars in campaign for Hudson’s Bay The Room

American model and actress Stephanie Seymour is the new face of The Room for its Fall/Winter 2015 campaign. Part of Hudson’s Bay, this luxury women’s designer department store is known for clothing, shoes and accessories.

The 47-year-old is taking over the reins from Canadian model Linda Evengelista. The 50-year-old supermodel modelled for the department store chain last season.

For the campaign, Seymour is pictured in designer ensembles by Balmain, Moschino, Proenza Schouler and Azzedine Alaïa, and fashion photographer Mariano Vivanc has taken the photos. And the shoot has been styled by Julia Von Boehm, Yahoo News reported.

The Peruvian photographer took to Instagram to share two pictures of the model -- the second one on Monday. In the first picture, Seymour is seen wearing a dress from Anthony Vaccarello. It is an off-the-shoulder dress, with a long, left hand sleeve.

The second picture shows her in a strapless dress. The black and white image shows the model with her hands on her hips. She is wearing dangling earrings, while her wavy tresses fall over her face.

The canvas backdrop of the high-fashion shoot has been painted by New York-based Christopher Beckman. The painter also took to Instagram on Aug. 15 and posted a picture of one of the backdrops he created for Hudson’s Bay. It features him posing in front of his artwork, which is in bold blue, green and purple colours. The artist is seen sitting in front of his creation wearing a white T-shirt and navy baseball cap.

The pictures from The Room shoot of Hudson’s Bay will be included in the September issues of Canadian Vogue and Elle. The company took to its official twitter account and tweeted picture of Seymour in a Balmain confection on Monday.

Hudson’s Bay is the largest department store chain in Canada, and two of its shops house The Room, which is a specially-created area for high-end brands. Michael Crotty, the company’s executive vice president and chief marketing officer, said that they were intrigued with the way fashion and art complement each other and thought to blend both aspects in the campaign

The company has reportedly started employing mature models as their brand ambassadors for The Room. Crotty said that even brands like Nars and L’Oréal are opting for older models, as customers identify with well established models.

“We loved the contrast of pairing images of the legendary Stephanie Seymour -- herself a very significant collector of contemporary art -- against the canvases of an emerging artist,” he said.

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