As much as Apple Inc. (NASDAQ:AAPL) being, still, the most popular mobile company in the industry, it lagged behind Samsung (SSNLF.PK) in terms of mobile internet shares worldwide.

According to a recent market report from StatCounter, a market research firm, Apple lagged behind Samsung over market gains in Brazil and India. Samsung's share in Brazil mobile Internet flow is at 36 per cent, while Apple is at 16 per cent and Nokia second by 19 per cent.

In the month of August, Samsung's mobile internet shares reached 26.59 per cent as compared to Apple's 23.39 per cent.

In another report from Seeking Alpha, Samsung had increased its sales by 22 per cent in 2012 and by the end of 2012 its profit increased to a remarkable 75 per cent. The increase in profit had resulted from Samsung's smart conversion from being low end mobile phone producer to being one of the industry's smartphone manufacturer.

In the first half of 2013, its revenue continued to soar at 27 per cent and its profit growing at 71 per cent. As for Samsung's mobile business alone, it was estimated to generate around $22.5b in operating profit.

"With a multiple of 10, this will give the mobile business a valuation of around $122b. This will be equivalent to a P/E of 6.7 on 2013 earnings for its mobile business. For comparison, Apple currently trades at ex-cash P/E of around 8.9," according to the report.

In its balance sheet, Samsung still has a net cash of approximately $30b. Samsung's valuation is approximated at $257b, which is around 35 per cent more than the current market cap of around $190b.

Investors have all the reasons to be wary about investing in the mobile industry since there had been market reports of a declining market around the mobile phone industry. Competition and slow growth in the smartphone business are legitimate concerns surrounding the investors.

However, despite all these challenges facing the mobile industry, it is important to note that Samsung is capable of growing its sales and profit without fail for the previous ten quarters.

Samsung has a lot of products to offer even with its reported high marketing expenditures and short lead time. Given its improved brand position and the smartphone market still growing, Samsung sales and market share may stay at a very attractive position.

As for Apple, it only has its popularity as bait for future investors. Apple is still leading against Samsung in the United States with its mobile Internet flow at 52 per cent while Samsung at 19 per cent. Apple maintained its popularity through its iPhone devices with its mobile Internet flow at 48 per cent and Samsung at 21.5 per cent.

In Russia, Apple is still the leading brand with shares of 28 per cent, leading Samsung with an overall share close to 21 per cent.