Taylor Swift to trademark 'Swiftmas,' 'Blank Space,' as her World Tour concludes
Taylor Swift has filed trademark applications for five of her favourite phrases from her albums. The phrases include "Swiftmas," "Blank Space," "And I'll Write Your Name," "A Girl Named Girl" and the name of her most recent album "1989."
"Blank Space" and "And I'll Write Your Name" are references to her song “Blank Space” while "A Girl Named Girl" is a novel that the songstress published when she was just 15.
Swift's IP management and holding company TAS Rights Management, LLC filed 20 federal trademark applications with the US Patent and Trademark Office on Dec. 3, Tantalizing Trademarks reported. Swift wants to trademark these words so that she can use them exclusively to see merchandise for the same. The songstress would also use these phrases for selling her clothes, online retail, printed materials, websites and concerts.
The website also reports that the “mass filing” by Swift comes just before Christmas so it would mean that the singer is planning to see her apparel and merchandise starting this holiday season. The singer now has less commitments on her hand after wrapping up her “1989” World Tour in in Australia Saturday evening. The tour began in May in Tokyo, Japan.
The “Shake It Off” singer also became emotional as the tour concluded. "The 1989 World Tour is officially over, the most beautiful chapter in our story so far," she wrote on social media. "Thanks to you." She also thanked the beautiful audience for the support and undying fan following.
"Melbourne, the first two nights with you have been magical. Tonight we play this show for the very last time," Swift wrote on Friday night. "I'm so honored I get to share the last night of the 1989 World Tour with all of you. This has been the most incredible adventure. Thank you for all of it."
"It'll be a quiet one this year," she added on Instagram.
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