Taylor Swift's Banned Cover Girl Ad
The country songbird Taylor Swift did sort of run afoul with British censors. E! News can confirm that Procter & Gamble pulled a Cover Girl print spot featuring the singer because it was among a group of ads cited by a U.K. watchdog for excessive Photoshopping.
The National Advertising Division, the advertisement industry's self-regulatory body, that was created to review factual claims in national advertisements issued a statement saying that it has been determined that the Procter & Gamble Company acted properly in discontinuing superior performance claims made in print advertising by the company for its Cover Girl NatureLuxe Mousse Mascara.
Specifically, the National Advertising Division asked P&G to verify claims that the mascara has two times more volume versus the bare lashes and is 20 percent lighter than the most expensive mascara.
Procter & Gamble, the parent company of CoverGirl, did disclose in fine print that the image was enhanced but still decided to discontinue running the advertisement. The National Advertising Division is cracking down on advertising that is misleading to consumers.
"You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then-in the mice type-have a disclosure that says 'okay, not really'," the director of National Advertising Division Andrea Levine said.
"National Advertising Division was particularly troubled by the photograph of the model, which serves clearly, to demonstrate specifically for consumers to see for themselves the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model's eyelashes had been enhanced post production," Levine added further.
The Photoshopping ban is now being taken seriously and it is good and fair enough because consumers deserve to get the same results from the beauty products that are advertised and being endorsed.