Weak share market sentiment for the nation's largest telecommunications provider becomes the impetus to retain customer confidence.

Telstra Corporation Limited (ASX: TLS) began improving its customer services through offering bundle packages ranging from $89 to $159. The prices are expected to have more value when the company attaches more rewards to the packages.

Chief executive David Thodey emphasized the need for customer service improvements during a speech to the Australia-Israel Chamber of Commerce. “It was exactly the right thing to do but it is going to take time to get it right... Whenever you go through a big IT transformation, and I don't care who you are - and I was at IBM for 21 years - it is not easy,” Thodey said.

The telecom giant will be generating value through its packaged bundles which can include a fixed line, broadband, mobile, and free-to-air television channels access. The bundles will soon have the touch screen phone unit and the FOXTEL connection.

The Telstra chief who has worked with IBM for more than 21 years said, “'I think quite honestly that the market is not valuing the industry correctly at the moment.”

Telstra has allocated $1 billion to regain customers it lost across the board in the 2009 financial year.